AUGUST 12 - 13, 2025 | SIOUX CITY, IOWA
a community of creatives
This workshop goes beyond learning - it’s about connecting and growing alongside a community of passionate floral designers and industry professionals.
Through business development, hands-on design sessions, meaningful conversations, and shared meals, you’ll leave filled with fresh inspiration, new skills and lasting industry relationships.
where nature meets elegance
Nestled just north of Sioux City, Iowa, Petal and Thorn is a thriving working flower farm, providing attendees the perfect setting for an immersive floral design experience. With lush fields of seasonal blooms, workshop participants will have the unique opportunity to harvest their own flowers directly from the fields, selecting the freshest, most vibrant stems to bring their designs to life.
Designed for both comfort and creativity, the farm offers a spacious, accessible workspace. Enjoy the convenience of air-conditioned indoor spaces, clean restrooms, and breathtaking panoramic views of the surrounding landscape, making Petal and Thorn the ideal location to refine your artistry while experiencing the beauty of nature firsthand.
workshop overview
Step into a world of beauty, creativity, and business education during this immersive two-day floral experience workshop led by renowned floral designer Ashley Fox and hosted by Petal and Thorn located in Sioux City, IA.
Designed for professionals looking to refine their artistry, master large-scale installations and connect with like-minded creatives, this hands-on workshop takes place on a working flower farm, where you’ll harvest, design and develop business skills in an inspiring setting.
the floral experience
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Bridal Bouquet Design
Master the art of lush, movement-filled bouquets with depth, texture and elegant color harmony using flowers you harvested directly from the flower fields.
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Large Scale Installations
This year, attendees will create a meadow aisle and abundant alter installation around a platform using foam-free practices.
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Tablescape Demonstration
Level-up your business goals with Ashley Fox and 402 Events during an A-Z of tablescape design demonstration. From color and style to form and function learn the details of a successful event design concept and floral design to create a cohesive and profitable event for your business. Discover the steps to develop your ultimate client-planner-floral workflow no matter the timeline or budget.
As the sun sets over the farm, you’ll gather for an intimate group dinner set among the flowers - a truly unforgettable experience. Surrounded by the fresh florals you’ve worked with throughout the day, you’ll dine at a beautifully styled tablescape featuring seasonal ingredients and a warm, inviting atmosphere.
a magical group dinner
The group dinner is more than just a meal - it’s a moment to unwind, share stories, and build lasting relationships with like-minded professionals in a setting that feels both inspiring and restorative. It’s the perfect way to end a full day of hands-on floral artistry, deepening your sense of community and connection.
meet the team
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Ashley Fox
ASHLEY FOX DESIGNS
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Jessica Krohn
PETAL AND THORN
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Lauren Baker
LAUREN BAKER PHOTOGRAPHY
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402 Events
EVENT PLANNING & DESIGN
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Michelle Kuker
BLUSH FILM CO.
workshop schedule
Your days at the flower farm will include a seated dinner experience amongst the flowers, a hands-on, foam-free ceremony installation and the flowers that love them, Ashley’s guidance and approach to color and texture combinations during the bridal bouquet session captured in front of a backdrop for your portfolio with a model in a bridal gown. Your business is only as successful as your connections with clients and vendors so we’ve made a focus on business development during the group Q+A session with Ashley on day one and a step-by-step of tablescape design that will nurture your client/vendor relationships and propel your business forward on day two.
Coffee and mingling
Welcome introductions
Farm tour and harvest in the flower fields
Bridal bouquet demonstration and hands-on with Ashley Fox
Lunch in the garden
Business Q+A with Ashley Fox
Headshots with Lauren Baker Photography
Magical group dinner at styled table with seasonal cocktails and mocktails
day one
Coffee and mingling
A-Z of tablescape design: A Conversation and demonstration with Ashley Fox and 402 Events
Lunch in the garden
Meadow aisle and ceremony alter installation
Model with attendee bouquets and installation for portfolios
Gratitude toast and farewells
day two
kind words
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"This workshop was such a refreshing and creative experience! Getting to forage our own flowers straight from the garden at Petal and Thorn made each arrangement feel so personal and unique. The farm was the perfect setting—such a beautiful and peaceful space to create in. Ashley curated every detail with so much intention, from the hands-on guidance to the beautifully catered meal for a collective dinner in the garden together, It was truly an inspiring and meaningful way to connect with others who share a love for floral design."
TAYLOR B.
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"Summer in the Garden is filled with creativity and community. It has shaped me to be more intentional with my floral designs and inspired me to adventure outside of my comfort zone. It was such a fulfilling experience that helped refresh my perspective! I would recommend this event to any floral designer looking for a memorable and fun filled weekend!"
ELLIE R.
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"The Design Workshop in August of 2024 was an exquisite immersion into the art of floristry. The farm was in full bloom, providing an inspiring backdrop for creativity and cultivation. The hands-on guidance from Ashley Fox was truly inspiring. Her passion and expertise were apparent in every lesson. I now have a more refined understanding of design techniques that have helped me grow my business. I left with newfound skills, a refreshed creative spirit, and a network of incredible colleagues who share my passion!"
CHEVELLE B.
the finer details
Price: $2,200 (payment plan available at checkout)
Dates: August 12 - 13, 2025
Location: Petal and Thorn | 33097 Gypsum Ave, Sioux City, IA 51108
Included in your investment:
Two days of design with Ashley including a hands-on bridal bouquet, group meadow aisle and alter surround installation.
Lunch, coffee, water, snacks both days.
All digital images of your designs for marketing use.
Professional headshots of you and your work.
Seated dinner at styled table.
Free parking on-site.
Welcome bag
Instruction in an air-conditioned, draped workshop space with a restroom and kitchenette
Not included:
Travel and accommodations.
Limited availability of 15 spots - immerse yourself in a hands-on experience brimming with fresh flowers, creativity and connection!